This paper, co-authored with Santanu Roy, shows that by sell through a retailer, manufacturers may hide their private information  while keeping these contracts hidden from final users yielding higher industry profit and consumer surplus than when upstream contracts are observed by end users. The paper also makes a methodological contribution by defining a new equilibrium refinement that mimics the notion of the Intruitive Criterion for games where the Receiver does not directly observe the signal of the Sender, but only observes the action of an Intermediary.